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'Nanfeng Manufacturing' cleverly borrows the east wind to go global
  • 2025-04-08
  • 702

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Recently, the author visited Jiangxi (Nanfeng) Baishitong Electronic Technology Co., Ltd. and saw that production lines were busy with production, and employees were busy rushing to produce batches of foreign trade order products. The chargers, environmentally friendly power supplies and other products produced by the company are popular in Europe, America, Southeast Asia and other regions. This is a microcosm of the county's industrial products focusing on building the "Nanfeng Manufacturing" brand and entering domestic and international markets.

This year, the county vigorously implemented the industrial transformation and upgrading project, focusing on cultivating the three pillar industries of food processing, biomedicine, and electronic information, and creating a billion dollar green industry. The county has listed enterprises such as Baishitong Electronics, Longchang Biology, Longheng Technology, Kangqi Pharmaceutical, Huaxia 5000 Years, Zhenyu Bamboo and Wood, Lanxin Beer, etc. as backbone enterprises, increased investment in science and technology, adhered to policy assistance, strengthened financial support, encouraged enterprises to cooperate with universities and research institutes, introduced advanced production equipment, innovated production processes, and launched new products. At present, the county has invested a total of 110 million yuan in industrial development and technological transformation funds, and more than 400 million yuan in industrial financing loans, to improve the product research and development capabilities of key enterprises. Nanfeng Zhenyu Industrial Group is an enterprise that produces bamboo products such as cooling mats and flooring. With the help of credit funds, the company has introduced 3 sets of high-end bamboo cooling mat production equipment and 4 high-density heavy bamboo flooring production lines from countries such as Germany and the Netherlands, increasing the utilization rate of bamboo to over 95%. At present, Zhenyu bamboo products manufactured by "Nanfeng Manufacturing" are continuously sold to more than 30 countries and regions including the United States, Canada, the Netherlands, Spain, etc., with an annual export revenue of over 10 million US dollars.

The continuous improvement of enterprises' awareness and ability to participate in market competition is the endogenous driving force for "Nanfeng Manufacturing" to enter domestic and foreign markets. The product line of a company is like a traffic lane, one product line is a one-way street, and multiple product lines are multiple lanes... "Xiao Xiang, General Manager of Jiangxi (Nanfeng) Baishitong Electronic Technology Co., Ltd., told me. The company has developed over 200 varieties, with more than 80% of its products sold abroad; The products produced, such as chargers, environmentally friendly power supplies, and smartphone accessories, belong to green and environmentally friendly products. They have already experienced a satisfying situation of supply shortage in the market, and orders have been scheduled until the end of the year. Huaxia 5000 Year Ecological Winery has introduced advanced brewing equipment and technology from abroad, using traditional formulas and modern techniques to deeply process Nanfeng honey oranges, comprehensively improving the added value of Nanfeng honey oranges. Nowadays, the company's equipment production capacity and technical level have reached the advanced level of the same industry at home and abroad, with multiple invention patents. Its products are exported to countries such as Russia, Malaysia, and Singapore.

Cleverly borrowing the east wind to go out to sea. With the momentum of the province's "development and upgrading, green rise", Nanfeng County has firmly established the development concept of "green industry", and the county's industrial export situation has shown gratifying changes such as market diversification, product diversification, and significant export benefits. At present, the county has 56 enterprises with foreign trade operation rights, including 16 self operated export enterprises. Last year, they achieved foreign exchange earnings of 97.888 million US dollars, and from January to April this year, they exported more than 40 million US dollars. Nowadays, electronic products engraved with "Made in Nanfeng", bamboo mats and flooring, biopharmaceuticals and health products, Nuo masks and clay stove crafts, honey orange wine and other products are selling well in domestic and foreign markets.

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